I’m very fortunate to have recently been plugged into a group of successful female business owners in Houston, and being newly self-employed, I want to make sure that I am learning from these inspiring girl bosses (or #GIRLBOSSES – which, by the way, if you haven’t read Sophia Amoruso’s book, you’re missing out). I decided to start a Q&A series with these women, and the first interview is with Meredith Staggers, the owner of Cake & Confetti.
Meredith and I only recently met, but we have 140 mutual Facebook friends, so I feel like I practically have known her my whole life (lots in common to chat about). I’ve had so much fun getting to know her over the past month and a bit, and I am so impressed with her business savviness. Cake & Confetti just turned two (see some sneak peek photos we took this week on her and my Instagram!), and I know that there are so many amazing things ahead for this boutique company. I hope you enjoy reading Meredith’s answers below – I definitely did (insert confetti emoji) – and definitely make sure to follow along on Instagram. I promise it’ll make your feed just that much prettier.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
I was born in Midland, Texas, but we moved to the Houston area before I was 2 years old. I’ve lived in here my whole life except for going to college at UT in Austin.
WHAT IS THE NAME OF YOUR BUSINESS?
TELL US A LITTLE BIT ABOUT YOUR BACKGROUND. HOW DID YOU GET INTERESTED IN EVENT PLANNING, AND WHY DID YOU DECIDE TO LAUNCH YOUR OWN BUSINESS?
I started party planning about three years ago as a creative outlet on the side after my husband, Trent and I got married. After almost of year of helping friends and family with parties and special occasions, I created Cake & Confetti to turn my passion from a hobby into an actual business.
WHO IN YOUR INDUSTRY INSPIRES YOU THE MOST?
It’s too hard just to choose one. Different people inspire me for various reasons but if I had to pick a few: Taylor Sterling, Founder of Glitter Guide, Ashley Rose of Sugar & Cloth and stylist Shay Cochrane. All of them have unique styles and an unbelievable eye for design and detail.
WHAT DO YOU THINK IS THE BEST PART ABOUT OWNING YOUR OWN BUSINESS? THE MOST CHALLENGING?
I absolutely love being in the driver’s seat as my business evolves. Two years ago when I launched Cake & Confetti I envisioned myself focusing on weddings. After a planning a handful, I realized that wasn’t the direction I wanted to take my company and I’ve shifted to focus more on event styling. Over the last couple years, God has presented me with so many opportunities that don’t fit into the cookie cutter “event planner” job and I love where my company is headed. Sometimes it can be lonely working for yourself and not having co-workers to bounce ideas off of or vent to when you’re having a bad day. Having a supportive network of creative business owners has been my saving grace.
WHAT PIECE OF WORK ARE YOU MOST PROUD OF?
I styled the Modern Luxury HOUSTON Magazine 10th Anniversary Party earlier this year. The client wanted the guests to feel as though they were “living in HOUSTON Magazine” and we definitely accomplished that. We created mini experiences throughout the venue inspired by their feature issues – Fresh Faces of Fashion, Men of Style, Best of the City, Arts and Power, Nightlife and Restaurants. Check out the May issue for a full event recap!
WHAT ADVICE WOULD YOU GIVE TO OTHER WOMEN WHO ARE INTERESTED IN STARTING THEIR OWN BUSINESS?
Never underestimate the power of networking! My friends joke about how many times I go have coffee every week. It’s definitely a lot to keep up with but at the beginning of the year I gave myself a goal to meet someone new in the creative industry every week. Whether it’s someone I follow on Instagram or a possible competitor, I’m always asking local creative women out to coffee. It’s so great to connect offline, bounce ideas off each other and share experiences. These coffee dates have lead to business referrals, collaborations and most importantly friendships.
I generally gravitate towards bright colors so Kate Spade is a favorite of mine. But my favorite dress in my closet is an Amanda Uprichard bright pink dress from Bloomingdales. I’d probably wear pink everyday if I could.
Chocolate chip cookie + ice cream sandwich. Or any cookie really. My husband jokes that I’m a cookie monster. I’ve never met a cookie I didn’t like!
Definitely sea lions. I know it sounds silly but I think they’re the cutest. Remember the movie Andre from the 90’s? Yep, I totally wish I could adopt a sea lion.
I’m definitely an emoji overuser. Naturally favorite is the confetti emoji but the smiley with the heart eyes comes in at a close second.
Hands down, Crave’s Lemon Cupcake. My grandma makes the best sour cream lemon pound cake and when I was little she’d let me eat it for breakfast when I visited her. Crave’s cupcake brings me back to that.